Regional Positioning

It is crucial that you identify and communicate the core assets of your region that are important to companies seeking to expand or relocate, and that you clearly differentiate it from the other 3,000+ EDOs that are trying to do the same.

At the same time, your EDO staff, partners, and other key stakeholders must be consistent and disciplined in the way they describe your region and its assets to corporate site selectors and other influencers. 

Ady Voltedge Regional Positioning begins with secondary research about your city, county, region, MSA and state by using dozens of sources that site selectors themselves routinely use. 

This is usually followed by structured interviews of your EDO leadership and community stakeholders to articulate what they perceive to be your region’s strengths, weaknesses, opportunities, and threats.

Next, Ady Voltedge will identify those unique aspects in which your region excels and that differentiate it from the abundance of competing EDOs.

This is done at the broad brand level as well as the narrower target industry level: the latter assessing how your community or region rates on key site selection criteria particularly relevant to the type of business or industry you are trying to retain and attract.

The end result of an Ady Voltedge Regional Positioning program is twofold: an overall regional brand positioning as well as a targeted regional positioning for each industry category you are pursuing. 

The outcome is a sound regional positioning of your community, rooted in the realities of relocating and expanding companies.  This can serve as the foundation for your strategic planning, target industry development, and branding efforts.

Contact us today to find more info on our approach to economic development marketing.

Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com

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