GREATER STERLING DEVELOPMENT CORPORATION
Business attraction at local and regional level, integrated with talent attraction
The Greater Sterling Development Corporation (GSDC) represents a community in north central Illinois with a long history of manufacturing expertise and a location naturally suited for distribution and logistics.
Under new leadership, GSDC retained Ady Voltedge to evaluate its positioning and make recommendations for attracting more business investment to the area. Our initial work plan included stakeholder input sessions and a rebranding of the region. This was followed by a customized, turnkey website with associated print collateral.
To quantify Sterling’s advantages in its primary target industry relative to other regions, Ady Voltedge developed a cost comparison model. This model is used in recruitment communications and also to develop pro formas for prospective companies.
Our work for GSDC led to two related engagements. The first was for a regional group, I-88 West. Ady Voltedge interviewed site selectors who had located facilities in the region, state economic development officials, utilities, and other influentials. Based on this input, along with our own proprietary research, we developed a website and regional profile for the two-county region to market itself directly to commercial brokers and site selectors.
The expansion of a major nearby correctional facility provided Sterling and a sister community, Rock Falls, with an opportunity to grow their communities. Sterling and Rock Falls engaged Ady Voltedge to develop a brand mark and approach for attracting talent through the development of a turnkey, custom website.
Contact us today to find more info on our approach to economic development marketing.
Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com
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Choosing a Website Developer for an Economic Development Website
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Prioritizing, data, content and a website information architecture. Results!…
Testimonials
“ The Data Source Identification has been a huge tool in not only gathering the key pieces of information while we redevelop our website, but also share with site consultants, county officais, etc so we sincerely appriciate your efforts in preparing that for is.”
Bryan Brackemyre - Boone County EDC