EASTERN IOWA ECONOMIC DEVELOPMENT
ALLIANCE

Baseline branding, marketing and prospecting for a newly-formed region

The Eastern Iowa Economic Development Alliance (EIEDA) was a newly-formed regional entity designed to market a five-county region in eastern Iowa.

Ady Voltedge first conducted a target industry analysis to identify existing and “near fit” industries, with a good mix of emerging, mature and growth industries. This research was informed by in-depth qualitative interviews with key employers, workforce development boards, community college and university leaders, utilities and others.

This baseline target industry work served as the foundation for regional positioning and branding, and resulted in a new URL, tagline, logo and brand standards for the region.

Since websites are the single most effective marketing tool for reaching relocating and expanding businesses, Ady Voltedge developed a custom, turnkey website to communicate the benefits of the region and to share the data required by decision-makers.

Ady Voltedge helped EIEDA seize an opportunity to build awareness among one of its target industries by developing a tradeshow booth and supporting collateral. We advised on the purchase and analysis of a target list, and developed a direct mail piece to drive visitors to its booth.

Contact us today to find more info on our approach to economic development marketing.

Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com