DRUM COUNTRY BUSINESS
Leveraging military and regional investments to spur business growth
Drum Country Business is the recruitment and attraction arm for a three-county region in North Central New York, named so because of Fort Drum’s location in the center of the region.
Drum Country Business retained Ady Voltedge to help it develop baseline marketing communications and an actionable plan for recruiting new businesses to the area. Ady Voltedge reviewed existing research that had been conducted previously and conducted primary research among area employers, Fort Drum personnel, and other stakeholders. Through this process, we identified a number of target industries that represented achievable opportunities for the region.
We then developed a brand positioning for the region, a new logo, URL and brand standards, as well as prospectuses and a website.
We are currently working with Drum Country Business on developing and implementing an 18-month marketing plan.
Shown above is the first page of a four page regional profile for Drum Country Business. Other highly focused regional profiles were compiled and published based on a target industry analysis.
Contact us today to find more info on our approach to economic development marketing.
Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com
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