DAIRY BUSINESS INNOVATION CENTER

Value-added ag initiative identified as one of the most successful nationally

Since its start in 2004, the Dairy Business Innovation Center (DBIC) has assisted 189 clients – groups and individuals who have requested technical services – resulting in 65 new specialty dairy products launched to market.  In addition, during that same period, 43 new processing plants have opened and 70 more have expanded operations.  Specialty cheese production has increased significantly since 2004 and today, 92 of the state’s 126 cheese plants craft at least one type of specialty cheese, up from 77 plants just four years ago.  During the past five years, dairy processors and dairy producers in Wisconsin have reinvested nearly $1 billion to modernize their processing operations and dairy farms.  Projections for the next five years – through continued assistance from the State of Wisconsin investment tax credits, organizations such as the DBIC, and through private equity – forecast an additional $1 billion in planned reinvestments.

Ady Voltedge has been involved with the DBIC for the past seven years.  In that capacity, Ady Voltedge has moderated 28 consumer focus groups, testing over 150 food concepts, labels, logos, and products for dozens of small, artisan producers.  It has also conducted in-depth personal interviews with over 30 of the nation’s top specialty food buyers, editing down this content into a 7-hour educational DVD, and converting the same content to a searchable, database-driven format accessible to DBIC clients via the DBIC website.   

 

Contact us today to find more info on our approach to economic development marketing.

Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com

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