Marketing
Ady-Voltedge can help you reach your target audiences because we know the business attraction and BRE market inside out.
Ady-Voltedge Branding
Engaging logos, emotive colors, slick brochures, great signage, sophisticated stationery, a catchy tagline, interesting business cards—these are the tangible “collateral” that build brand and attract customers for companies. And they are precisely the same things that you need to build and strengthen the brand of your region or community. After all, your EDO is a business and your customers are companies seeking to expand or relocate—and the site selection specialists they engage.
But be careful.
Too many “design & marketing” firms will proudly tell you that branding is “more Art than Science.” But they’re wrong. In fact, they have it exactly backwards…it is more Science than Art…and especially for EDOs and their constituent communities.
The most important part of branding is market research: identifying the major assets of your community or region relative to the kinds of business or industry you are trying to attract, and then using Science to make sure your marketing communications reflect those strengths: every ad, every news release, during every sales call—and even every internal communication.
At Ady-Voltedge, we develop your community or regional brand identity by leveraging our knowledge of your target audience and their specific needs relative to your community’s unique assets. Armed with such proprietary data, Ady-Voltedge consultants work with you to create a brand image that is the most appealing to the sorts of business or industry you are trying to attract—scientifically and artistically.